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The rebranding of Paul Williams Photography

Paul-Williams-Photography-logo-Gold-Coast-Brisbane

 

Here is my new logo to freshen up the old logo that was designed in 2004, when I first started shooting professionally. It was definitely time for a freshen-up!

The original logo was inspired by the grungy film edge patterns and textures that were popular at the time in design. It served it’s purpose as a young and slightly edgy identity, but the 3 words needed to be ‘stacked’ when using the logo at a small size, in order to remain legible. I never really liked the stacked version of this elongated logo, plus the relevance of the film that I used to shoot on is now redundant.

The new logo is a typographic solution which is much more elegant. The typography is fully custom, with some interesting character to the ascenders, descenders and the a’s. The root typeface was a serif, which I decided to subtly morph into a sans serif top half for the characters. This more traditional-style serif font is a subtle nod to the start of my career (shooting on traditional film), before the characters grow upwards and modernise into a sans serif typeface.

Have I lost everyone other than the Graphic Designers by now?! Anyone…? Anyone…?
* crickets chirping *   😉

Keeping lower case for the p and w solved the problem of balancing particularly the p, which is one of the most troublesome characters to work into typography.

All in all, I think this is a really nicely balanced logo and the design process was a highly gratifying task that I’d put off for too long! Onwards and upwards!

Orchestra portrait for The Arts Centre Gold Coast

Last week I met with the orchestra for the new musical theatre production at The Arts Centre Gold Coast.

The musicians playing down in the pit for the audience are incredibly talented and often the unsung hero’s of a show (if you’ll pardon the pun)!
Pictured is the official portrait that The Arts Centre asked me to shoot and I just love the backstage location with all the theatre rigging. I chose to leave my back-lights in the shot, as I was using barn-doors on the lights which gives them the same look as stage lights. This adds to the theatrical feel of the portrait, which I’m really happy with.

 

Orchestra portrait-Music photography-Music photographer-Band photography-Band photographer-Gold Coast-Australia-Brisbane-Music shoot-Band shoot

Miss Saigon comes to the Gold Coast!

 

Kim & Chris - the lead characters in 'Miss Saigon' - The Arts Centre Gold Coast's new musical theatre production

Last week I was asked to photograph the hero shot and program imagery for the new theatre production at The Arts Centre Gold Coast.

‘Miss Saigon’ is set during the fall of Vietnam at the end of their civil war, and addresses some of the many issues that arose from the USA’s illegal interventional policies, both at the time of the conflict and during the decades since.

The Arts Centre have created a beautiful range of stage sets which were great to get a chance to see and incorporate into the shots. Their talented cast were great to shoot and the crew very helpful in assisting with the theatre lighting to complement my studio lights. My kind of shoot!

‘Miss Saigon’ opened this week and tickets to this great show can be purchased here.   🙂

 

Cast member of 'Miss Saigon' - The Arts Centre Gold Coast's new musical theatre production Cast members from 'Miss Saigon' - The Arts Centre Gold Coast's new musical theatre production Some of the lead cast of 'Miss Saigon' - The Arts Centre Gold Coast's new musical theatre production Pimp character from 'Miss Saigon' - The Arts Centre Gold Coast's new musical theatre productionThe cast of 'Miss Saigon' on the 'Dreamland' stage set at The Arts Centre Gold Coast's new musical theatre production