A few weeks back I met with a Gold Coast business which had recently been through several product photographers while shooting products for their online store.
They weren’t satisfied with the colour accuracy and a few other aspects of their existing content so needed a new photographer.
Step one was ascertaining WHY the product colours weren’t accurate and was solved with my first question; ‘Did they shoot with a colour card’? The answer was ‘no’.
Whether photographing product, food, people, architecture – a reference shot with a colour card is needed to calibrate accurate image colour hues for the post-production part to come. Without it, you’re just ‘eye-balling it’ and relying on memory.
This client’s site is a great example of how to differentiate your brand by auditing your competitors. They noticed that none of their competitors used product photos that show all angles of the workwear clothing. Simply by investing a little more time and money into their product photography, they now have a USP for their customers – who know exactly what they’re getting. This gives the customer ‘buyer assurance’ and the sales figures have reflected the worth of this investment accordingly. Pretty simple stuff that’s overlooked by a surprising amount of online retailers that’s a surefire route to growing their online store sales.