Brochure samples arrived in the mail last week from my client, who I shot the below job for.
I was shooting for a great Singapore design agency named DPI and their client was the Ministry of Social & Family Development.
Shoot day threw me a few curve balls when the Art Director was unable to attend and I was asked to art direct the shoot myself (which is no problem – my comfort in doing exactly this, is why many of my clients hire me). The curve ball came when I was informed by their client that I wasn’t allowed to photograph the faces of the children who I had been sent there to shoot! The kids were all from troubled homes or were juvenile delinquents, so their anonymity was important for privacy reasons.
I quickly decided that more abstract and ‘arty’ imagery would be needed to meet this brief, so I utilised the sunny day to backlight the kids and have their faces drop out to silhouette. Tight shots, low key shots, obstruction and shadow-play were also utilised during the two shoot days, to gather the body of work needed for the brochure.
The client was extremely impressed with the solution to a tricky brief and the brochures look fantastic – props to DPI!