Category : Photography tips Toggle

Choosing between a custom photo shoot or stock photography

The misguidedness of clients choosing stock photography over their own custom content shot by a photographer should have gone without saying, but the tide has FINALLY turned back to Australian clients preferring custom imagery.
Stock photography libraries have put countless photographers out of business with a plethora of cliche images for clients to choose from for cheap. But since they’ve controlled a cornered market, the prices for the better (rights-managed) images have soared, often making a custom shoot a cheaper option for clients. For those photographers still left standing, this comes as a great relief in ensuring not only our business, but also creative imaging itself has been saved!

The below picture, showing the ads of insurance company MCIS and property group Urban Development Authority (UDA) appearing in the same paper’s edition was making it’s rounds on the internet a few years back. Yes, this has been a problem for years already – some brand managers learn slowly!

An image of 2 newspaper ads that have used the same stock photography image for 2 different brands

A professional from a creative agency who spoke on the condition of anonymity said that duplications in the use of said images will almost certainly lead to confusion for consumers as they would be unable to tell brands apart. He also noted that this stock image nightmare highlights a lack of options in terms of quality images available.
He said, “The smaller the pool, the larger the possibility of duplication occurring due to limited choice.”
He explained, “The main reason why this is happening is that digital image libraries allow many different parties to purchase images at low prices. In this current age more often than not, communications have to go out at speed and at low prices due to difficult market conditions.” Since brands are not willing to spend on shoots, they instead turn to image libraries.
“If brands wish to avoid the embarrassment of having their ads side-by-side with another brand utilising the exact same image, they will have to consider investing in shoots whereby they truly have ownership over the material. This will also lead to a higher degree of brand recall and better creative overall,” he added.
In conclusion, the entire purpose of marketing and advertising is to give exposure to a brand through differentiation. To discuss creative solutions that will elevate your brand above your competitors, Australian brands must have access to photography content that their competitors and other brands don’t. Contact me here to ensure your next campaign is a winning one.

Interiors photography tip: How to achieve correct white balance in a mixed-light interior.


A drum room in a recording studio

A few weeks back, I shot interior photography for Bignote Productions on the Gold Coast. The recording studio environment provides a number of challenges such as limited time and positions to shoot from, and while I was assessing the main issue of white balance, it occurred to me that the best way around this issue would be a helpful blog topic for amateur photographers. So here we are!

In the days of film (not so long ago), a photographer would decide which of the lights is the most dominant in the room and use that as a starting point. If it was tungsten light for instance (a regular light bulb), any additional light needed from the flashes would need to be balanced in colour, so the cooler flash light didn’t appear as blue. This was achieved by covering the flashes with a special orange gel (made from a type of cellophane), to warm the light and match the ambient tungsten light in the room. If there was a range of different lights with different colour temperatures, this became a very time-consuming task.

Fortunately with digital, there is a great cheat that makes life a lot easier. You just need to buy a cardboard colourchecker card from most pro photo stores. HERE is one that’s very similar to what I use. For a bit of cardboard, these are definitely a rip-off, yet somehow worth every cent! Shooting with a colour card in the scene first, allows you to be sure that your white balance is accurate. Rooms like this studio with so many different types of ambient lights, would otherwise be very problematic. Just follow these simple steps to nail your white balance every time:

  • Step 1: Prepare the room, then when it’s ready to shoot, take a shot with the colour card placed in the scene close to your main focal point.
  • Step 2: Remove the colour card and shoot the scene again, changing nothing.
  • Step 3 (post-production): Take your dropper tool to sample your levels and set the white balance in your chosen processing software (eg: Adobe Bridge). You should be sampling from a mid-grey square on the card – usually 18% grey works well. The row of varying greys on the card is to allow you options in how warm/cool you’d like the shot to look.
  • Step 4: When you clicked on your grey colour card square with your dropper tool, you will have noticed the white balance values change. Simply apply the same white balance settings to your final shot, which doesn’t contain the colour card in the scene.
  • Step 5: You’re good to go!

There are so many uses for the colour card – this is just one. I also use mine religiously when shooting portraits in mixed light that I can’t control, so I can be confident that the skin tones are accurate. Hopefully this photography tip has been helpful to someone out there and will save you from ‘chimping it’ in your workflow by guessing colour temperature and hue levels. Happy shooting!

A white balance colour checker card for pro photography