Marketing solutions for Australian transport and industry

An image of eroded typographic sign writing on the side of a truck with a background of blue sunny sky

It’s always nice when a publisher gets back in touch to shoot another cover for their magazine.
Australian transport and industrial magazine photo shoots require photographers to really look hard for image solutions.
When photographing heavy transport businesses and their vehicles, there’s no glamour to be found – everyone’s wearing high-vis, many people are reluctant to be photographed and portraits often require a truck’s bug-spattered front grill to be the background!
But I’ve learnt over the years that if you look hard enough, photographic beauty can be found anywhere – even for portraits in such locations.

Of course, extreme angles and other techniques such as shooting into the sun for a silhouette or lens flare effect are just a few of the photographic techniques that can add impact to otherwise mundane industrial photography subjects. But other compositions are easily found through an urban decay of sorts. The weathered typography of an old sign-writer’s work, for instance…

An image of eroded typographic sign writing on the side of trucks and shipping containers with a background of blue sunny sky

If you have a challenging business or subject that you need photographed for more attractive marketing collateral, please do get in touch.

Heavy industry, medium-light industry, haulage, storage, marine, industrial, cold storage, farming – I shoot Australia-wide.

Product photography advice for online Gold Coast/Brisbane retailers

Images of workwear trousers from multiple angles, photographed against a pure white background.


A few weeks back I met with a Gold Coast business which had recently been through several product photographers while shooting products for their online store.
They weren’t satisfied with the colour accuracy and a few other aspects of their existing content so needed a new photographer.

Step one was ascertaining WHY the product colours weren’t accurate and was solved with my first question; ‘Did they shoot with a colour card’? The answer was ‘no’.
Whether photographing product, food, people, architecture – a reference shot with a colour card is needed to calibrate accurate image colour hues for the post-production part to come. Without it, you’re just ‘eye-balling it’ and relying on memory.

This client’s site is a great example of how to differentiate your brand by auditing your competitors. They noticed that none of their competitors used product photos that show all angles of the workwear clothing. Simply by investing a little more time and money into their product photography, they now have a USP for their customers – who know exactly what they’re getting. This gives the customer ‘buyer assurance’ and the sales figures have reflected the worth of this investment accordingly. Pretty simple stuff that’s overlooked by a surprising amount of online retailers that’s a surefire route to growing their online store sales.

If you need help marketing your online business with strong product photography and you’re in the Gold Coast/Brisbane region, do feel free to contact me for a free consultation.


Images of ladies (purple and beige) workwear boots from multiple angles, photographed against a pure white background.